Hello everyone and welcome to yet another Autocratech month-ender piece (here’s last month’s piece). Let me just start by saying that September has been quite busy. That’s why the publishing schedules were a little off. There’s a learning here that I am going to share with you all. Also, the Automobile and the Gadget of the Month awards have to be announced too. So, let’s get to it, shall we?
Instagram Presence – Well, it was a long time coming, wasn’t it? I am a slowpoke when it comes to social media presence. My thought about it all has been simple – always have something worth talking about to share on social media. For this reason, I don’t talk about stuff that is India-centric only (more on this thought in the learnings’ bit). That said, I love sharing what I have with you guys, even if it isn’t much. Do check out my (still in infancy) Instagram account. Also, don’t forget to use that outlet to get in touch with me and start a conversation (if you feel like).
Breaking the mold – Autocratech has been about breaking the mold of a daily-updated website. This means no more than one story on each product being talked about here. The focus here is to make your reading focused and enjoyable. This is only possible if I develop stories that are as comprehensive as possible. The more information I can provide you in one place, the better the reading experience will be for you. This leads me to Learning #2…
No more schedules – Do you know why I don’t talk about a product if it doesn’t exist? Here’s why – there’s too many speculative stories out there. I don’t want to add to that pile. Whenever something new comes to the market or is announced, I try to analyze its importance, its relevance for users, etc. That helps me frame a story in a unique way. That also means I am dropping my schedule of publishing just on two specific days. In short, barring the last week of a month, a story can go live on Autocratech on any weekday (let’s just spare the weekends). All the more incentive to log on to Autocratech from time to time, don’t you think?
That’s that! Let’s now get on with Autocratech’s Automobile and Gadget of the Month awards.
Automobile of the Month – Kawasaki Ninja H2
Initially, I thought the Lamborghini Aventador SVJ deserved this award. After all, it is the fastest car around the Nurburgring and has beat the Porsche 911 GT2 RS. The Mercedes-AMG GT 4-Door Coupe was also in consideration as it is the first real competition for the Porsche Panamera in years. But Ninja H2 won this award due to one question – how far up can Kawasaki push the bar with this bike?
The Kawasaki Ninja H2, in its base shape, is more powerful than any other production bike. This makes me think just how much power can Kawasaki squeeze out of that engine. It also interests me in the idea of a more powerful Ninja H2 SX, which incidentally is the most usable H2 variant on offer. What I am trying to say is the Ninja H2 won here because of the mystery surrounding its development potential. How many vehicles do you know about that make you think about things like these?
Gadget of the Month – Sony Xperia XZ3
The reason why Sony won here is simple. Over the years, the Xperia range has been known to consist of performers that could only keep up with the competition. Companies like LG and Samsung went on and reinvented their game while Sony barely moved the needle forward. The Xperia XZ3 is a change of pace and change of strategy for Sony. It sends a signal to Sony’s competitors that it is no longer content with playing second-fiddle to anyone.
Yes, the month featured launches from Apple – three iPhones and the Apple Watch Series 4. Of these, the ones giving tough competition to the Xperia XZ3 were the Apple iPhone XR and the Apple Watch Series 4. The Apple Watch Series 4, despite what it brings to the table, didn’t secure the win for one reason – high price of admission. The iPhone XR did not win, despite its merits, is because it tried to imitate the iPhone X and the iPhone SE (the former for its desirability and the latter for its value-for-money equation). While it has a bigger chance at success than iPhone XS and iPhone XS Max, it cannot fool anybody with its imitation of either iPhone X or iPhone SE (BTW, long live iPhone SE or the iPhone for those with small hands).
Now, coming up with these winners wasn’t easy and your mileage will likely vary. I would love to know your side here. Hit me up in the comments below or the social media pages (I would love to discuss auto and tech with you guys). As always, thank you for your continued support and readership. With your support, Autocratech can go from strength to strength.
Thank you all and see you this week on Medium or the next week right here on Autocratech!