First Urus lands in India, 24 more to go

Lamborghini recently delivered the first Urus in India. The car is immensely popular in the country, despite its high price tag. What makes it so popular in India?

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SUVs are all the hot products today. Automakers need to have one in the lineup to keep their cash registers ringing. Want proof? Porsche has two, Rolls-Royce has one (it calls it a high-riding vehicle), Bentley has one, and even Tesla has one (technically a crossover). One needs to check just how much money SUVs are bringing in. This prompted Lamborghini to have one in its lineup as well. The Italian automaker chose to name it Urus (ancestors of modern domestic cattle, also called Aurochs). What makes me talk about the Lamborghini Urus today instead of when it was launched in the country? Why should you care? Let me explain.

Specifications Lamborghini Urus
Price Rs 3.10 crore (ex-showroom)
Engine Twin-turbocharged 4.0-litre V8 petrol
Power 650HP
Torque 850Nm
Transmission 8-speed automatic
Front Suspension N/A
Rear Suspension N/A
Front Brake 440mm discs with 10-piston calipers
Rear Brake 370mm discs with single piston calipers
Length 5,112mm
Width 2,181mm
Height 1,638mm
Wheelbase 3,003mm
Mileage 8.13kmpl
Fuel Tank Capacity 75 litres (85-litre tank optional)

What’s new about the Lamborghini Urus?

The Lamborghini Urus is not a new car in India. In fact, it had been covered exhaustively before it even arrived in the country. For those who don’t need a recap, skip to next para. For those needing a recap, here it is – concept unveiled at 2012 Beijing Auto Show with a 5.2-litre V10 engine and Aventador-inspired looks, production version revealed in 2017 with 4.0-litre twin-turbo V8 engine, India launch took place in early 2018.

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The Lamborghini Urus is powered by a 4.0-litre twin-turbo V8 petrol engine that makes 650HP power and 850Nm torque. This engine is mated to an eight-speed automatic gearbox that sends power to all four wheels. Coupled with <2,200kg curb weight, the car can propel from 0-100kmph in just 3.6 seconds and achieve a top speed of 305kmph. The Lamborghini Urus is suspended via an air suspension system. It has four-wheel steering, and active rear torque-vectoring systems.

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The brakes on the SUV are all carbon ceramic discs (front and rear) with the ones ahead measuring dinner-plate dwarfing 440mm while the rear ones measure 370mm. The front brakes have 10-piston calipers while the rear ones have single pot calipers. The Urus measures 5,112mm in length, 2,181mm in width, 1,638mm in height, and 3,003mm wheelbase. Two fuel tank sizes are offered – 75 litres and 85 litres with car’s fuel consumption being 8.13kmpl (not that its owner would care).

Is the Lamborghini Urus worth consideration?

Let me explain why I tackled this story now and not earlier. India’s first Urus has been delivered to its owner quite recently. Considering this car’s price tag and India debut in early 2018, that’s quite fast. This fact seems even more impressive when you consider that Urus exists in a unique space in the market.

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Cross shoppers will consider the Urus alongside the Bentley Bentayga and the Porsche Cayenne (’cause it’s a Porsche is likely reason enough), Volvo XC90 T8 Hybrid, Maserati Levante, etc. However, only a handful of these would even match the price/desirability of the Lambo SUV, ending the cross-shopping talk fairly quickly.

Lamborghini-Urus-5

Here’s the deal about considering the Lamborghini Urus though. Can you name another car that is so true to its brand’s ethos as the Urus? The Cullinan betters it (may be) but that is not sporty enough to be considered the Urus’ true rival. When Ferrari’s SUV comes out, may be it will be a match for the Urus. Until then, those looking for an SUV that looks sporty, is Italian, and is as true to its makers ethos as it can get, there is nothing better than the Urus. For that reason, its high price of admission is justifiable.

Lamborghini-Urus-3

All 25 units earmarked for India in 2018 have been spoken for. In fact, the response for Urus is so strong that it has been (reportedly) booked through 2019 even. The world is quite strange, just like me who’s working on an imaginary Panamera fund (that too without any options). So, who am I to argue against these Urus buyers?

Lamborghini Urus – Synopsis

  • Priced at Rs 3.10 crore (ex-showroom), only 25 units allotted to India for 2018
  • Reportedly, booked through 2019
  • Debuted in India in early 2018, first unit delivered recently
  • Exists in a space of its own with its edgy looks and monstrous power
  • Based on VW Group MLBevo platform, shared with the Audi A6 and Bentley Bentayga
  • Powered by a 4.0-litre twin-turbo V8 petrol engine
  • Power – 650PS; Torque – 850Nm
  • Gearbox – 8-speed automatic with all-wheel drive, four-wheel steering, and active rear torque-vectoring systems
  • Gets air suspension system with active roll stabilization system
  • Brakes – 440mm discs with 10-pot calipers up front and 370mm discs with single pot calipers at rear
  • Packed with Lamborghini Infotainment System III and Advanced Driver Assistance System

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